You sell on Instagram and write the orders down by hand
The DM, the photo again, the transfer details, the receipt and a notebook. It works until the day three orders cross.
Online stores
Online stores that charge on their own, without the chaos of the DM
Today you sell by answering: you send the photo again, pass on the transfer details, wait for the receipt and write the order down wherever you can. You sell, one at a time, and only while you're awake. A store shows, charges and leaves the order ready.
Almost everyone rents you a template. I build you the store.
The usual is that they put you on a rented platform: a monthly fee that goes up right when things start going well, a sales commission on top of the gateway's, and the day you leave, the catalogue and your customers' accounts stay on their side.
I code the store for you, I don't rent it to you. It runs on your domain, the catalogue and the data are yours, and you pay nobody a commission for selling. The only thing taken out of each sale is the gateway's cut.
This is for you if any of these happen
You don't know for sure what you have left
You sold the last size M yesterday and sold it again today. Someone has to wait or gets a refund, and that person doesn't come back.
People buy from other cities and you guess the shipping
Sometimes you charge too much and lose the sale; other times too little and the shipping eats that order's margin.
You want people to buy at 11 at night
Whoever decides to buy on a Sunday doesn't wait for Monday. Either they pay right there, or they don't pay.
Shopify, WooCommerce or custom?
The real axis is what you pay and when. I'll answer without defending mine by force: there are cases where you don't need me.
Shopify or Tiendanube
You rent the store. Everything you want to change depends on an app existing that does it.
- Day 1
- Live in two days
- After that
- Platform monthly fee
- Per sale
- Commission, if you don't use their gateway
If you're testing whether you sell online and don't want to invest yet, this is the right call. I say so even though it doesn't suit me.
WooCommerce on WordPress
It's yours. The expensive part comes later: plugins that trip over each other and updates that break checkout.
- Day 1
- Cheap to start
- After that
- Hosting, plugins and maintenance
- Per sale
- —
It can be held up well, but it has to be held up. Without maintenance, it's the one that falls over most.
Custom — what I do
What your business needs gets coded, and nothing else. It's what's running on Bloomrose today.
- Day 1
- Costs more and isn't live in two days
- After that
- Yearly renewal of $290,000 COP
- Per sale
- —
In exchange for that first day, there's no platform monthly fee and no commission for selling.
Pricing
What an online store costs in Colombia
The same one that's on the pricing page. No quote behind closed doors and no leaving your email to find out.
Complete online store
from $2,500,000 COP
3 to 5 weeks from when the catalogue is complete
Catalogue with inventory, cart, accounts, online payments and shipping. The same thing running on Bloomrose today, not a cut-down version for the photo.
What's charged separately
Not every store needs it, so I don't charge every store for it.
Product variants
Size, colour, flavour or format on the same product, each with its own inventory and its own sold-out notice.
from $250,000 COP
Coupons and discounts
Codes by percentage or amount, with an expiry date, a usage cap and a struck-through price in the catalogue while it lasts.
from $150,000 COP
Cart recovery
Whoever left the purchase half-done gets a reminder by email or WhatsApp, and you get the report of how many carts came back.
from $300,000 COP
Electronic invoicing (DIAN)
The invoice goes out on its own when payment is confirmed, with its VAT or consumption tax, connected to a DIAN-authorised provider.
from $700,000 COP
Migrate the store you already have
Bringing across catalogue, customers and addresses from Shopify, WooCommerce or wherever you are today, without losing what already ranks.
from $250,000 COP
Two things I make clear up front. The payment gateway's commission —ePayco, Wompi, PayU or Mercado Pago— is charged by the gateway on each sale, with your account and in your name: I don't bill it and it isn't in these prices.
And the yearly renewal is $290,000 COP: it covers domain, hosting and keeping the store standing. It isn't a platform fee, because the store isn't rented from anyone.
What that price includes
Six pages: home, catalogue, product page, cart and checkout, contact, and privacy and terms
A panel for products, prices and inventory, so you run it yourself
Catalogue, product pages with a gallery and the full checkout flow
An orders panel with statuses and a notice to the customer when they change
Online payments: PSE, Nequi, Bancolombia and card
Shipping quoted by city or by weight, plus a pick-up-in-store option
Product structured data, so Google shows price and availability
Original design, no bought template, built starting from the phone screen
Security certificate (HTTPS), backups and speed checked before handover
Handover training and 30 days of adjustments at no cost
What it doesn't include
This list is worth more than the one above. Projects don't go wrong because of what was promised: they go wrong because of what each side assumed.
Registering your company with the DIAN. Without it no invoicing connection is worth anything. your accountant
The payment gateway account or its fees. You open it, in your name, and the money reaches you directly. the gateway
Logistics: I don't pack, I don't ship and I don't negotiate rates for you. the courier
Product photography. If you don't have it, I'll tell you who to go to. a photographer
Traffic. A store doesn't bring people on its own. SEO or ads
Dropshipping, marketplaces or getting you onto Mercado Libre or Amazon. I don't sell it
Guaranteed sales. Anyone who promises you those is lying. nobody
This is how your customer buys
Three screens, in that order. The doubt that stops a store isn't what it comes with: it's whether it really charges on its own.
Example · sample screens, made-up product and prices
And you do this yourself, without writing to me
Change a price
Upload a photo
Mark an order
The customer gets the notification
Example · sample panel screens
How it's done
Before quoting I need your product list. That's where the real price and timeline come from: without it, any number anyone gives you —me included— is guesswork.
Before week 1
Your complete catalogue: photos, prices, weights and stock. The clock hasn't started.
Week 1
Design and catalogue: categories, product pages, photos, prices and opening inventory.
Week 2
Payments and shipping: the gateway connected to your account and test purchases with real money.
Week 3
It goes live on your domain and I sit you down to upload a product and ship an order.
What I need from you to quote and start
0 of 8 ready
The clock starts when the material arrives, not when the proposal is accepted.
A store that's already selling
It isn't a mockup or a studio project: it's a client's store, in production and on its own domain. Open it from your phone.
Jewellery and accessories · Colombia
Bloomrose
Jewellery and accessories for the Colombian market. Catalogue with inventory, cart, accounts, online payments and shipping. Coded to measure, not assembled on a template.
- Catalogue with inventory that discounts itself
- Online payments, with the order confirmed without a call
- Shipping quoted before finishing the purchase
- Bought from a phone, which is how people buy
What people always ask
PSE, debit and credit card, Nequi and Bancolombia, depending on what the gateway you pick enables. And if you want, the button to close the order over WhatsApp right next to it: in Colombia plenty of people still prefer to talk before paying, and losing that sale out of purism would be silly.
Send me your product list
With how many there are, whether they have sizes or colours and where you ship, I'll tell you on the same call what it costs and how soon it's ready. And if what suits you is Shopify and not me, I'll say that too.