Your client isn't looking for a pretty logo: she's looking for what it costs, what your work looks like and whether you have a slot on Saturday.
I design it and I code it, from Turbaco, Bolívar. A website from $850,000 COP, delivered in 5 days.
The first thing people ask by message is what it costs. With the price published, the conversation starts at “do you have a slot on Saturday?”. If it varies by length or technique, the range goes in and what it depends on.
That back and forth is eaten by whoever is working, hands full of dye. Each service with its duration, and straight to the chat with the one they picked.
A chatbot that books the appointmentsHere the catalogue is the photos: the colour, the cut, the nails. A phone shot with good light works; a stock model who never sat in your chair doesn't. You upload the gallery yourself.
People don't book with the salon: they book with someone. Each stylist or therapist with a name, a photo and what they're best at.
Deposit, cancellation, lateness and no-shows. Published they don't make you unfriendly: they save you the argument at the door, and when you enforce them you aren't improvising.
A ritual doesn't sell with a photo of hot stones: it sells explained. And the contraindications you warn about over chat today, said before booking and not on the table.
And one I won't write: promises of results. Not “drop three sizes”, not “removes stretch marks”, not “takes ten years off you”. I don't write it, and it isn't in your interest to have it written.
This is what your number answers at half past nine at night, with the salon closed. The last bubble isn't the bot's: it's the handover to a person.
See the chatbot that books appointmentsHi, do you have a slot on Saturday for colour?
9:41 p.m.Hi! On Saturday I have three times left: 9:00 a.m., 11:30 a.m. and 3:00 p.m. Colour takes about three hours.
9:41 p.m.The 11:30 one
9:42 p.m.Done, you're booked Saturday at 11:30 a.m. You'll get a reminder the day before.
9:42 p.m.If you want to change the time or ask about a specific price, someone from the salon will answer tomorrow.
9:42 p.m.Example · sample conversation
Two of the three are studio projects: I built them in full on my own initiative and nobody commissioned them. I'm not selling them to you as clients, because they aren't.
A Barranquilla salon with four decades behind it: signature cuts, editorial colour and treatments. No domain connected yet.
Websites in Barranquilla
Rehabilitation, massage and spa in Cartagena. A business that's two things at once, and the site has to separate them. Also with no domain connected.
The clinic side
A WhatsApp appointment book, with reminders against no-shows. It's mine, not a commission: you can open it right now and try it.
hummik.comThe rest is in the full portfolio, with the same separation: production with its own domain, and what I built on my own.
I publish mine for the same reason I tell you to publish yours. They're real starting prices, and whatever goes up from there I tell you before starting.
A list with prices, a gallery you update yourself, your team, hours, how to get there and WhatsApp on show.
See the detailfrom $850,000 COP
5 days
Your number shows availability, books, confirms and reminds the day before. The reminder is what bites into no-shows.
See the detailfrom $1,600,000 COP
2 to 5 weeks
Showing up when people type “hairdresser” or “spa” plus your city or your neighbourhood. It's monthly because it's continuous.
See the detailfrom $650,000 COP/month
ongoing work
You already have a site and it doesn't show up. I tell you why and what gets fixed first. It works the same if someone else built it.
See the detailfrom $390,000 COP
5 days
If you also sell product: catalogue with inventory, cart, online payments and shipping.
See the detailfrom $2,500,000 COP
3 weeks
The yearly renewal costs $290,000 COP and covers the domain, the hosting and keeping the site standing. It goes up here and not in a footnote, because it's the cost that surprises everyone the following year.
Tick what you already have
0 of 6 ready
The clock starts when the material arrives, not when the proposal is accepted.
Before starting
You gather the material from the list above. The clock hasn't started yet.
Step 01
We talk on WhatsApp: what you sell, how you keep the diary and what people always ask you.
Step 02
I send you the written proposal, with what it includes and what it doesn't.
Step 03
I build it. You talk to the same person who writes the code.
Step 04
I hand it over and teach you to run it: upload a photo, change a price.
A website, in 5 days from when the material arrives.
Put them. Whoever asks the price by message and doesn't get it, leaves. If it depends on length or technique, the range goes in: “colour from X, depending on length and whether there's bleaching”. What scares people off isn't the price, it's having to ask for it.
They don't compete. Instagram shows you to people who didn't know you; the site is found by whoever is already searching your name, whoever was given your name, and whoever at eleven at night is working out where to get their nails done tomorrow.
Website or just Instagram?You can, but first I ask how you keep the diary today: if four people keep it in a notebook, an online system doesn't fix the mess, it publishes it. What usually works first is the site sending people to the chat with the service already picked; and when the volume calls for it, a chatbot that books and reminds, from $1,600,000 COP.
No. The service list is editable and I teach you to change it on handover day. Charging you for every price change would be a bad deal for both of us.
On its own, no. Three things together bite into them: the rules written where the client can see them, the reminder the day before, and a deposit when the service is long. The site does the first; the reminder is the booking chatbot's job.
Just the same, and sometimes more: when you don't have a shopfront with a sign, the site is your shopfront. You don't need fifteen chairs to deserve a serious website.
I don't promise it, and be wary of anyone who does. The first movement shows between month 3 and month 6. And before spending on that there's something free that counts for more: the Google Business profile, with real photos and reviews from your clients.
With that I already know whether you need a site, a chatbot that books, or none of this yet. If it's the last one, I'll say so anyway.