SEO

SEO so that people find you without paying for every click

Your customer is already searching for what you sell: they type “funeral home in Cartagena”, look at the first ones that come up and call one. If you're not there, it isn't that they don't want you: it's that they don't see you. Ranking means getting into that list and staying.

I'm not going to guarantee you first place. Nobody can.

Nobody can guarantee you first place on Google, and anyone who promises it in writing is lying to you: Google decides positions, not the agency. What I do guarantee is the work done, measured and visible in a report. The first movement shows between month 3 and month 6.

It goes on the first screen and not in the small print: the client who arrives burned by SEO arrives for the same reason — they were promised a position and charged for six months.

And I'm not an SEO agency. There's no account executive in the middle: whoever researches, whoever writes and whoever answers your WhatsApp are the same person.

The same three letters are sold to you as two different things

Almost every argument about SEO pricing is, underneath, a confusion of product. Knowing which of the two you're buying saves you the month-two disappointment.

Technical SEO

It's done once and it's finished. It's included when I build the website.

  • Titles and descriptions written, one per page
  • Structured data (JSON-LD) of whichever type fits the business
  • sitemap.xml, robots.txt and canonicals
  • Compressed images, with a filename and alt text
  • Google Search Console setup and sitemap submission
  • It's the technical base. It isn't monthly SEO: that goes separately

Ranking work

Monthly, continuous work. This is what's hired on this page.

  • One city and one main service worked on properly
  • Google Business profile managed: posts, photos and replies to reviews
  • 2 pieces of content a month, written and published
  • Continuous optimisation of the pages you already have
  • Rank tracking for up to 30 searches
  • A monthly report with what was done, what moved and what's next

Put plainly: technical SEO is Google being able to read you; ranking is gaining ground on people who are also working at it. Selling them under the same name is what makes people believe one invoice buys first place.

This is for you if any of these happen

They search your name and you show up; for what you sell, you don't

Type “what you do + your city” and six others come up. That's the gap this works on.

You don't show on the map

Above everything, three businesses show up with stars and a “Directions” button. Without a Google Business profile you don't get into that list.

You live off ads and the day you switch them off you vanish

Paying per click works while you're paying. This is slow, but it doesn't switch off when the month's budget runs out.

You've had a site for years and it never brought you a customer

Usually it isn't the site: it's that Google can't read it, or nobody wrote the words people search you by.

Pricing

What exactly gets done and what it costs

Two products and two start-up jobs. You can hire only the first and stop there: the audit is paid once and commits you to nothing.

SEO audit

The diagnosis: why you don't show up when people search, what's holding you back and in what order it gets fixed. It comes out of your data —your site crawled, your Search Console, your analytics— not out of a PDF exported from a tool. One-off payment.

from $390,000 COP

5 days

Monthly SEO plan

The continuous work: one city and one main service done properly, the Google Business profile managed, 2 pieces of content a month, tracking for up to 30 searches and a monthly report. No lock-in.

from $650,000 COP a month

ongoing work

How your number adds up

What pushes the monthly fee up is the scope, not a table of plans. Tick it and watch the total.

How your number adds up

  • Local plan$650,000 COP/monthOne business, one city, one main service.
Per month
$650,000 COP/month
One-off, at the start

It's an approximation, so you arrive at the call with your number already in your head. The final number goes in writing before you pay anything.

Expensive sectors —health, legal, real estate, insurance— weigh more, because more people are fighting over the same search.

The rest of the prices are published on the pricing page. And if what you want is to understand the market before comparing proposals, what SEO costs in Colombia explains it with agency ranges, tool prices and cited sources.

What it includes

  • Read access to your Search Console and your analytics, from month one

  • A monthly report with what I did, what moved and what's next

  • I write the content myself, researched and published with its images

  • The Google Business profile managed: posts, photos and replies to reviews

  • The accounts stay in your name: if you leave tomorrow, you take everything

  • No lock-in clause. It's paid month to month

What it doesn't include

This list is worth more than the one above. It's the one that avoids the month-two problem.

  • A guarantee of first place, or “top 3 in 60 days”. nobody can give it

  • Bought links, which Google names as spam. not bought

  • Ads or Google Ads. This isn't paid advertising. another service

  • Twenty articles a month made by a machine and published unread. I write them

  • Social media management. another provider

  • Redesigning the site. If it needs redoing, I'll tell you. quoted separately

How it's done

  1. 01I look at your site and your dataI crawl the whole site and open your Search Console and your analytics. If you don't have them, I install them. That's the audit: 5 days.
  2. 02I fix what's holding you backSlow pages, broken links, duplicated text. It happens once, in the first month.
  3. 03I find out what words people search you byOne page per search intent, never one per synonym.
  4. 04I work the map and the content, every monthGoogle Business profile, new pages when the research calls for them, and the month's content published.
  5. 05I send you the report and we talkWhat I did, what moved and what's next. With your data, not a screenshot of a tool of mine.

And when something shows, said before we start

  1. Month 0

    Audit and site fixes. Nothing is being ranked yet.

  2. Month 1 and 2

    Profile, pages and the first content. There's data, not positions yet.

  3. Month 3 to 6

    The first searches start to move. It's the stretch you have to wait out.

  4. Every month

    Content, profile, adjustments and a report. This doesn't finish: it's sustained.

Local SEO

Where it's really won: searches with a city in them

Fighting “web design” flat against half the country is expensive and slow. Fighting “what you sell + your city” is another thing: fewer people searching, but people who buy today and nearby. That's where I work, from Turbaco, Bolívar.

Google Business Profile

Name
The exact name people search for you by
Category
Your main category, and the secondary ones
Address
Your address, or the area you cover
Hours
Your real hours, Saturdays included
Phone
The WhatsApp you actually answer
Services
What you do, one by one and with its price
Photos
Front, inside and work done
Reviews
To fill in
Posts
To fill in
Frequently asked questions
To fill in

Example · generic fields, not any real business's

funeral home in Cartagena

The three on the map

No profile

You don't show up here.

Competitor4,0Same service0,8 km
Competitor4,0Same service1,4 km

Below, the usual results

  • A sector directory
  • Another business in the area

Example · not a real result. The work is getting into the list, not promising first place.

And by city, if that's your thing

Each city is worked on separately, with its own pages and its own searches.

And what's already moving: getting named by AI

More and more people ask ChatGPT instead of scrolling the ten blue results, and the base is the same as always: readable pages, correct structured data and verifiable information —prices, timelines, who answers.

What I won't sell you is a guarantee that a model mentions you. Nobody controls that.

If your business is a clinic or a practice or a salon or a spa, that's where what changes in each case is set out.

What you can verify today

This very site. Open its source: structured data in place, sitemap and canonicals, one page per search intent and the prices published instead of hidden behind a call. It's the work I sell you, done on myself.

The market article. What does SEO cost in Colombia? carries the agency ranges, the list prices of the tools and the payroll maths, with source and date. You can check every figure.

The sites that are live. They went live with technical SEO included from day one. They're in the portfolio, with their domain, for you to open and measure yourself.

What people always ask

No, and be wary of anyone who puts it in writing. Google decides positions, not me. What I do guarantee is the work done, measured and visible in a report. The first movement shows between month 3 and 6.

Tell me what you sell and in which city

With that I look at your site and your sector's searches, and I tell you whether this is any use to you, where I'd start and what it would cost. If what you need isn't SEO, I'll say that too: it works out cheaper for both of us.

Book a call