The professional's name, not just the clinic's
Full name, specialty, years in practice and professional registration. A pretty logo with not one person behind it sends the patient off to keep looking.
Health and practice
Websites for clinics and practices where the patient decides before calling
They search your name and want to see what you treat, how long the appointment takes and where you are. If that isn't anywhere, they write to whoever did put it up.
I design it and I code it, from Turbaco, Bolívar. A website from $850,000 COP, delivered in 5 days.
What a practice's website has to solve
Six concrete things, and none of them is “conveying trust”. Trust is the result of the six being there.
Services named the way the patient names them
Nobody searches for “lower-limb physical therapy”: they search for “knee pain”. The page is written in the language of whoever has the problem, with the technical name behind it and not the other way round.
Booking without having to call
Whoever at eleven at night is looking for someone to see a pain doesn't wait for tomorrow: they write to whoever answered. Let the page say what can be booked, how long it takes and with whom.
A chatbot that books appointmentsHow to prepare for the appointment
Fasting or not, bring test results, come with someone, which document. Every call you get about that is an interruption the site could have prevented.
Locations, hours and whether you take private or insured patients
Address with a landmark, real hours —Saturdays included— and whether you take private, prepaid or insured patients. Whatever you don't say gets asked over chat, and you don't bill that conversation.
A patient's data isn't just any data
Colombia's Law 1581 of 2012 treats health data as sensitive: it isn't collected without consent. On your site that means a form asking for the minimum needed to call you —not the reason for the visit— and a data policy that actually exists.
What I won't write on your site, even if you ask me to
- Promises of results. Not “guaranteed results”, not “pain-free”, not “recovery in X days”.
- Services that don't match what you're licensed for. If it isn't in your name on the REPS register, it doesn't go on the site.
- Photos or testimonials from patients without their written consent. That's sensitive data and it gets treated as such.
- Comparisons with other professionals or clinics. You don't need to put anyone down to explain why people come to you.
And I apply it to myself: I have a finished healthcare site that isn't published in my portfolio because its licensing still needs verifying. It's uncomfortable to have a shop window with a gap; it's worse to show something you can't stand behind.
What's been built
The work I have in this sector, said as it is
The first two are studio projects: I built them in full on my own initiative and nobody commissioned them. They aren't clients and I'm not selling them to you as such.
Studio project · Turbaco
Animal Expert
Specialist consultation, surgery, X-ray, physiotherapy and vaccination, with online booking. A clinic with every website problem a clinic has, with four-legged patients. No domain connected yet.
Studio project · Cartagena
Fta. Elka Gómez
Over 30 years treating pain: rehabilitation, massage and spa. A practice and a spa in the same business force you to separate two audiences: whoever arrives with an injury and whoever arrives to switch off.
The spa side, on its own page
Own product · live
Hummik
A WhatsApp appointment book: the patient books from the chat, the appointment lands in the calendar on its own and reminders go out against no-shows. It's mine and it's published: you can open it and try it.
hummik.comWhat I don't have
I don't yet have a multi-site clinic or a connected clinical record system. If your project is bigger, I'll tell you straight on the call: I'd rather lose the work than invent a case study.
The rest is in the full portfolio, separated the same way: production with its own domain, and what I built on my own.
Pricing
What it costs, said before you ask
Real starting prices. Up from there according to what you need, and I tell you before starting, not on the invoice.
The practice's website
Who you are and what you treat, how to prepare for the appointment, location with a map, hours and WhatsApp on show.
See the detailfrom $850,000 COP
5 days
A chatbot that books appointments
Your number shows availability, books, confirms and reminds the day before. The reminder is what takes the edge off no-shows.
See the detailfrom $1,600,000 COP
2 to 5 weeks
Custom software
When the problem is no longer the site but the process: scheduling several professionals, locations, clinical records.
See the detailDepends on scope
defined when quoting
SEO audit
You already have a site and you don't show up for your specialty plus your city. I tell you why and what gets fixed first.
See the detailfrom $390,000 COP
5 days
Local SEO, monthly
Showing up for “dentist in Cartagena” or “physiotherapy in Turbaco”: your specialty with your city's name next to it.
See the detailfrom $650,000 COP/month
ongoing work
The yearly renewal costs $290,000 COP and covers the domain, the hosting and keeping the site standing. It goes here and not in a footnote, because it's the cost that surprises everyone the following year.
And in SEO, the first movement shows between month 3 and month 6. Nobody can promise you first place on Google, and neither can I.
Before paying for SEO: the profile
The block of three that shows above the map feeds on a well-filled profile, and filling it is free.
Google Business Profile
- Name
- The name people search for you by
- Category
- Your specialty, and the secondary ones
- Address
- The location, with a landmark
- Hours
- Your real hours, Saturdays included
- Phone
- The WhatsApp you actually answer
- Services
- What you treat, one by one
- Photos
- Front, waiting room and consulting room
- Reviews
- To fill in
- Frequently asked questions
- To fill in
Example · generic fields, not any real business's
dentist in Cartagena
The three on the map
No profile
You don't show up here.
Competitor4,0Same service0,8 km
Competitor4,0Same service1,4 km
Below, the usual results
- A sector directory
- Another business in the area
Example · not a real result. The work is getting into the list, not promising first place.
What I need from you to start
Tick what you already have
0 of 7 ready
The clock starts when the material arrives, not when the proposal is accepted.
How I work
Before starting
You gather the material from the list above. The clock hasn't started yet.
Step 01
We talk on WhatsApp: what you treat, how you keep the diary and what people always ask you.
Step 02
I send you the written proposal, with what it includes and what it doesn't.
Step 03
I build it. You talk to the same person who writes the code.
Step 04
I hand it over and teach you to run it: an opening time, a service, a preparation note.
A website, in 5 days from when the material arrives.
What practices ask me
Can I put before-and-after photos of my patients?
Only with that person's written consent: a patient's face and body in a procedure are sensitive data under Colombia's Law 1581 of 2012. Without signed consent, the photo doesn't go in. And even with it, it isn't paired with a promise of results.
Can the site store clinical records?
No, and it shouldn't: a public website is not the place for clinical records. If you need records, scheduling across several professionals or locations, that's custom software. I tell you which of the two you need before charging you for the wrong one.
Real online booking, or better over WhatsApp?
It depends how you keep the diary today. If one person keeps it in a notebook, publishing an online diary doesn't fix the mess: it exposes it. It usually pays to start with the site sending people to the chat with the service already picked, and from there move up to a chatbot that books and reminds, from $1,600,000 COP.
I'm a single practitioner, renting a room. Is it for me?
Yes, and it's usually where it shows most: when you don't have a clinic with a sign, the site is what confirms to the patient that you exist and where you are. From $850,000 COP and in 5 days.
I'm a dentist, a vet or a physiotherapist. Is this page for me?
Yes. The specialty changes, the work doesn't: who treats, what's treated, how the appointment is booked, how to prepare and how the data is handled. The two I've built are a veterinary medical centre and a physiotherapy practice.
Will you put me first on Google when they search my specialty in my city?
I don't promise it, and be wary of anyone who does. The first movement shows between month 3 and month 6. The work is getting into the list, as the block above draws it.
Someone already built me a site and it doesn't show up anywhere. Do we redo it?
First I review it. Often nothing needs redoing: the city isn't mentioned anywhere, Google was never told about it and there isn't a single review. The audit costs from $390,000 COP and in 5 days I tell you what it has. If it's worth redoing I'll say so, and if it isn't, I'll say that too.
Tell me what people ask you before every appointment
With that list I already know what your site has to say and whether a booking chatbot suits you too. If neither suits you, I'll say that as well.