Pricing
How much does a website cost in Colombia? (2026)
Short answer: between $800,000 and $12,000,000 COP depending on the type of site. The useful answer is longer, because what sets the price isn't the number of pages but which business problem the site solves.
Why nobody gives you a number over the phone
Asking how much a website costs is like asking how much a shop unit costs: it depends on the size, the area and what you're going to use it for. But that's no excuse for being strung along.
A serious supplier should be able to place you in a range in the first conversation. If after twenty minutes they still haven't given you even an order of magnitude, they're probably working out how much you can pay rather than what the work costs.
Real ranges in Colombia (2026)
What you see in the Colombian market today. Your case can fall outside the range for legitimate reasons — use it to tell whether a quote is in the ballpark or well outside it.
| Type of site | Range | Who it's for |
|---|---|---|
| One-page landing | $800,000 – $2,500,000 COP | One service, one goal, one contact form |
| Corporate site (4–6 pages) | $2,500,000 – $6,000,000 COP | A company with several services that needs credibility |
| Online store | $5,000,000 – $12,000,000 COP | Catalogue, payments, inventory and shipping |
| Redesign of an existing site | $1,500,000 – $4,000,000 COP | The content exists; the work is structure and design |
What's almost never included (and gets billed separately)
This is where budgets drift. Ask about each one before signing:
- Domain and hosting. Between $150,000 and $600,000 COP a year depending on traffic. Plenty of quotes include the first year without saying so.
- Content. The copy and the photos. If you don't supply them, someone has to write and shoot, and that gets charged.
- Business email. The
@yourbusiness.comaddress is a separate service. - Maintenance. Updates, backups and security. Between $150,000 and $500,000 COP a month.
- Payment gateway. Wompi, PayU or Mercado Pago charge their commission per transaction, independently of what you pay for the build.
There are two more that people assume are included and are complete services in their own right, each with its own budget: ranking the site so it shows up on Google — the ranges are in how much SEO costs in Colombia— and automating the WhatsApp that starts ringing once the site works, with the numbers in how much a WhatsApp chatbot costs.
The five things that push the price up
- Integrations. Connecting the site to your inventory, your invoicing or a system you already use is what adds most.
- Content in several languages. It practically doubles the content work.
- Custom design vs a template. A well-adapted template can be the right call when the budget is in charge.
- User accounts. The moment someone has to register, you stop having a site and start having software.
- Urgency. Compressing a six-week project into two costs more, always.
How to tell whether a quote is reasonable
Three questions that separate a serious proposal from an improvised one:
- What happens if I need a change after approving the design? A serious answer states how many rounds of changes are included.
- Does the site end up in my name? The domain and the hosting should be in your name. If they end up in the supplier's, you're tied.
- Can I edit the content myself? Changing a price or a photo shouldn't require calling anyone.
A cheap site you can't update ends up costing more than a well-built one: you pay for it twice, the second time to rebuild it.
And how do I know it'll be worth it?
Do the sum backwards. If one of your customers leaves $400,000 COP on average and the site costs $3,000,000 COP, you need eight customers in the year for it to pay for itself. If your business gets twenty enquiries a month over WhatsApp, eight a year is a low bar.
If that sum doesn't add up, the conversation isn't about the price of the site: it's about whether a site is what your business needs right now. I work through that in does my business need a website?
This article explains the market: the ranges, where the money goes and what to ask. What I do for that price — what's in, what's out and how long it takes — is separate, in web design. And if your thing isn't showing but selling online, that's another conversation and another budget: online stores.
And if what you're missing is no longer the number but who to build it with, that's where location counts: prices, timelines and way of working are in web design in Cartagena, in Barranquilla and in Bogotá.
A note for agencies and freelancers
If you got here because you sell websites and want to know what to charge, I wrote the version from the other side of the counter on my sales product's blog: what to charge for a website, with the three pricing models and how to defend your price. It's in Spanish.